One of the products we offer clients is an analysis how well their pay per click marketing efforts are paying off for them. This kind of analysis is not straightforward, calculating the conversions of Google AdWords and Facebook PPC campaigns involves figuring out which clients clicked on their add, went to their website, or looked at the PPC ad and called the business if a phone number is on the ad. Google and other PPC vendors don’t like phone numbers on their ads for obvious reasons. This type of analysis requires us to put a data collection process in place for the client, then harvesting the results.